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- New name, familiar craftsmanship
Hubert, Desah and Landustrie are Noardling
We proudly announced our new name Noardling on 1 January 2025. The new company flags were hoisted, the new logo was placed on the facade and the press release went out. This message has already been shared on several platforms. Thank you!
Press release 01-01-2025
We are proud to announce that Landustrie will continue under the name Noardling from 1 January 2025. This name change is the result of the successful merger with Hubert and Desah in 2024 and marks an important step in our ambition to create a strong and unified market position.
Why Noardling?
The name Noardling reflects our core values: craftsmanship, the whole, and heritage. With this new name, we connect our rich history to our future and set a clear course for sustainable growth and innovation.
Under the umbrella of Noardling, the Hubert, Landustrie, and Desah brands will continue to exist, but with a specific focus:
- Desah: Decentralised Water Solutions
- Hubert: Water Screening Solutions
- Landustrie: Water Treatment Solutions
What will change?
The Landustrie name will remain as a strong brand within our portfolio, with a clear focus on water treatment solutions. At the same time, from January Noardling's new visual identity will be visible to the outside world such as on our vehicles, websites, and other communications. This will ensure a recognisable, uniform appearance that strengthens our brands.
Together into the future
The change to Noardling represents more than a new name. It emphasises our commitment to take water technology to the next level with craftsmanship, innovation and collaboration. Together, Noardling and Landustrie will remain a reliable partner for customers worldwide, with solutions that build on our heritage and focus on a sustainable future.
More information
If you would like more information about the name change and our new look, feel free to get in touch!
"By introducing the new name, we are connecting our rich history with the future and setting a clear course for sustainable growth and innovation," said Grada van der Schoot, responsible for Sales and Marketing at Noardling."
